The accountant. The inventory manager. The insurance decoder. The last one out of the building. OptometryIQ exists to take that second job off your back.
OpticianIQ reads the VSP authorization and hands your optician a verified quote — validated against 200+ real claims. No hand math. No pickup-counter surprises.
$30–60K of them, at most practices. FrameIQ scores every frame, flags the dead stock, and tells you exactly what to keep, cut, and reorder — before the next rep visit.
Reads every number. Watches every process. Brings you the two decisions a week that actually matter — and does the busywork itself. You stay the CEO.
The lights click off at six. The thinking is already done. That is the entire product.
Two tools, both live in real practices — including ours.
Turns a VSP authorization into the patient's exact out-of-pocket in seconds — then helps your optician close the sale.
Honest limits: VSP-focused. If VSP isn't a meaningful part of your book, we're not your tool yet.
See OpticianIQ →
Reads your sales and inventory data, grades your frame board, and tells you what to keep, cut, and reorder.
Honest limits: works from your EHR's CSV exports. If your EHR can't export, we can't read it.
See FrameIQ →
Every consultant in optometry will happily sell you a report. You don't need another report. You need the reading done, the thinking done, and a short list of what to do next — so you can hand it to your team, or do it yourself, and move on. That's what we build. Software that does the homework, not software that assigns it.
We never store patient data. Not encrypted, not anonymized — never stored. That's the architecture, not a promise.
Every number is reviewable before it touches a patient or a purchase order. You're always in control.
Everything ships to our own two practices before it ships to yours.
Optometry school produces excellent clinicians and almost no business training. New grads leave with six figures of debt and take the corporate job — not because they want to, but because ownership feels unknowable. We think that's fixable. Everything we build is meant to make owning a practice feel possible: the reading done for you, the thinking done with you, the fear taken out of the room. The next generation deserves to inherit independent practice, not watch it disappear.
I made partner at Grant Optometric Group in 2019, then bought SALT Optometry in 2022 — and spent the next few years buried in the parts of the job nobody teaches in school: inventory spreadsheets, quoting mistakes, billing errors we wouldn't catch for weeks.
When my daughter Sloan was born in 2025, something had to give. I didn't need more staff. I needed the thinking done before it reached my desk. FrameIQ came first, reading our sales data to tell us what to reorder and what to cut. Then OpticianIQ, after I got tired of watching VSP quoting errors bleed hundreds of dollars a month with no software that got the math right.
Those tools became OptometryIQ — a doctor, an optician, and an engineer, building for our own practices first. Now we're building for yours.
— Ben Szu, OD
Leave your email and we'll tell you when something big ships. That's it — no newsletter, no drip campaign. We're too busy building.
In a hurry? support@optometryiq.net — a human reads it.